Occidental Europe, with its important population of 388 millions resident is the biggest market in the world with 31,5 billion euros , in 2000.
Switzerland is in first position at both european and world-wide scales, concerning consommation of cosmetics per resident, followed by Japan, United States and France.
While in Europe, women use 5 to 6 cosmetic products per day, Asia is the sector where the consomation is the largest : Japanese women use between 16 to 18 creams and toners per day and the best consumer is the Korean woman with at least 20 dayly product application !
taken from http://images4.dantri.com.vn/Uploaded/vannt/jeon300906.jpg
For this reason, many european industries export cosmetics in Asia and implant local industries in key towns like Tokyo, Shangai and Seoul.
France is the 3rd supplier of cosmetics in Asia with 13% market share in China.
With a beauty criteria claiming for a white skin in Asia, this continent is the first market in the whole world for suncare products used for protecting skin against UVs.
Of course Asia has its own local cosmetic manufacturer and even tend to concurrence the biggest companies of the world, trying to expend themselves in Asian key countries.
Because I have a big and special interest for Korea, and also because many people don't know much about this interesting and dynamic coutry, I will introduce the korean market in more details in the following chapter.
taken from http://images.google.fr/images Song-hye-Kyo
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